Have you heard of Brandless? This company just launched a week ago, bringing consumers $3 products. Pictured is their product categories, yet what surprised me most is the company’s commitment to bringing us sustainable, healthy choices. Organic cotton, FSC certified paper, recycled plastics, organic, and non-GMO for only $3? What’s the catch? BrandTax™. According to their website, “BrandTax™ is the hidden costs you pay for a national brand. We’ve been trained to believe these costs increase quality, but they rarely do. We estimate the average person pays at least 40% more for products of comparable quality as ours. And sometimes up to 370% more for beauty products like face cream.” The same philosophy is applied to apparel brands as well, where we associate price with quality (except when dealing with sustainable and ethical brands, of course).
Brandless has a clean, minimal aesthetic which really helps cut out the visual clutter consumers typically face when online shopping. I truly hope this site helps people become more aware of what is in their products, question ingredients, and realize the positive impact of sustainable, ethical, and/or cruelty-free purchases. Despite the amazing price of $3, remember to only buy what you need in order to truly live sustainably!